YouTube Creator Academy
Every audience is different. Learn how to reach the viewers you want and make your channel a daily destination for them.
Family entertainment channels
Getting your fashion/beauty channel started
Brand and promote your music channel
Electronic dance music
Top strategies for the YouTube Kids app
Top strategies for soccer
Learn tools and strategies to grow your audience and keep them coming back for more in this online course. This course has 9 lessons. Click "Start lesson" to access the videos, activities, and quiz.
Learn how to promote your music, get your fans to tune in and take your channel to the top of the charts.
We’ve worked with many of YouTube’s most successful creators to identify what it takes to grow their channel on YouTube. Through this process, we’ve noted their goals, approach, and measured results. For a look into these insights, check out the case studies listed below.
To access the case studies, click Start lesson.
Learn how to use sound and music to give your videos dramatic impact.
YouTube Analytics is your channel's pulse. Learn how to uncover trends to see what’s working and what's not.
Find long-term success by building a loyal fanbase. Socially engage with your audience on and off YouTube to see results.
Make it easy for viewers to keep watching your videos! Set up your channel to be well-organized, and guide them to your latest work.
Beauty and fashion videos on YouTube range from helpful tutorials to personality-driven series. Many successful beauty and fashion channels adopt existing strategies and formats, but often the most successful take a unique approach to their subject that allows them to stand out from the crowd.
A strong brand can help viewers visually connect your identity with your videos. Boost your channel's recognition & discovery with rock-star branding.
Want your videos to look and sound amazing? Short on cash? Learn visual design, framing, lighting and sound techniques that will help you make magic (without making your bank balance disappear).
This course consists of six lessons and we recommend you take it over a two-week period. To begin, click on the link below.
Enhance your channel’s search and discovery potential on YouTube using metadata, collaborations, captions and promotions.
This course is targeted to business users who manage many channels and assets with access to YouTube's Content Management System (CMS) and Content ID. After taking this course, you will be prepared to:
- Use the Content Management System to set up your channels under an umbrella Content Owner and,
- Provide you with details on the different ways you can bulk upload your content and assets into YouTube, and
- Get you ready to use the right types of reports so you can diagnose how well your channels are performing.
- YouTube Analytics in Creator Studio
- YouTube Analytics for Content Owners
- Downloadable Reports
Learn tips from top YouTube creators and experts to help you improve engagement with your audience in this mini course. The course is self-paced and we recommend the following two week plan:
Week 1 Complete lessons 1-3 to learn creative strategies to get viewers, build your brand, and make an awesome channel trailer.
Week 2 Complete lessons 4-5 to learn quick and easy actions you can take get discovered and understand your audience with YouTube Analytics.
Starting a channel on YouTube? Learn the fundamentals to creating your ultimate channel and keep it thriving on YouTube.
Get the scoop on how monetization works on YouTube and ways you can make money on your videos.
Captivate your audience with lighting and camera choices. Stir emotions and set the scene with thoughtful visual design.
With proper planning, you can turn your ideas into great videos. Learn how the experts create scripts, storyboards and more.
Start off on the right foot! Learn the fundamentals that’ll help you plan and publish your videos -- and get them seen.
Want to turn your channel into a thriving business? We’ve taken the best of what we’ve learned from creators and the businesses, brands, and companies top creators have worked with to get you started with turning your successful YouTube channel into a business.
Want to learn how top YouTubers turn viewers into long-term fans? Building and nurturing a community on YouTube can help you grow your audience and improve your content. Learn how you can incentivize your best fans into action. This course has four lessons and we recommend that you take it over two weeks. Watch this playlist, hosted by our own YouTube audience development strategist, for a special welcome to each lesson:
1. Engage on YouTube
2. See what captivates viewers
3. Engage beyond YouTube
4. Learn about your subscribers
Ready to grow and sustain a loyal audience on YouTube? Start with a creative foundation and strong, workable ideas.