YouTube Creator Academy
Every audience is different. Learn how to reach the fans you want and make your channel a daily destination for them.
Learn how to use sound and music to give your videos dramatic impact.
We’ve worked with many of YouTube’s most successful creators to identify what it takes to grow their channel on YouTube. Through this process, we’ve noted their goals, approach, and measured results. For a look into these insights, check out the case studies listed below.
To access the case studies, click Start lesson.
YouTube Analytics is your channel's pulse. Learn how to uncover trends to see what’s working and what's not.
Find long-term success by building a loyal fanbase. Socially engage with your audience on and off YouTube to see results.
Make it easy for viewers to keep watching your videos! Set up your channel to be well-organized, and guide fans to your latest work.
A strong brand can help viewers visually connect your identity with your videos. Boost your channel's recognition & discovery with rock-star branding.
Enhance your channel’s search and discovery potential on YouTube using metadata, collaborations, captions and promotions.
Want your videos to look and sound amazing? Short on cash? Learn visual design, framing, lighting and sound techniques that will help you make magic (without making your bank balance disappear).
This course consists of six lessons and we recommend you take it over a two-week period. To begin, click on the link below.
Starting a channel on YouTube? Learn the fundamentals to creating your ultimate channel and keep it thriving on YouTube.
Get the scoop on how monetization works on YouTube and ways you can make money on your videos.
Captivate your audience with lighting and camera choices. Stir emotions and set the scene with thoughtful visual design.
With proper planning, you can turn your ideas into great videos. Learn how the experts create scripts, storyboards and more.
Start off on the right foot! Learn the fundamentals that’ll help you plan and publish your videos -- and get them seen.
Ready to grow and sustain a loyal audience on YouTube? Start with a creative foundation and strong, workable ideas.